WeBenchmark Recent Findings
27% of web visitors experience little or no success
In the January 2010 WeBenchmark survey of B2B software websites, 27% of visitors across all participating websites stated upon exiting that they with today's visit had experienced little or no success.
The WeBenchmark Website Effectiveness Survey consists of eight questions that visitors are invited to answer upon completion of their website visit. Two of the eight questions form the foundation of what we call the success metric:
Question 1
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Explanation to questions 1: Required response multi-select question. B2B software industry specific answer alternatives. Answer alternatives randomized to avoid respondent bias.
Question 2
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Explanation to question 2: Required response rating question. Shows only answer alternatives selected in question 1. Each reason for visiting is rated on a scale from 1 to 10.
Results of WeBenchmark B2B Software Survey, January 2010
The following table includes the results for question 2:
| Scale | Distribution |
|
| Little or no success | 1-4 | 26.6 % |
| Some success | 5-6 | 12.8 % |
| Great success | 7-10 | 52.1 % |
| Don't know | 8.5 % |
|
100,0 % |
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